Privacy Policy

Effective Date: April 2025

At Virajo Fashions, we are committed to safeguarding your privacy and ensuring your personal information is protected. This Privacy Policy outlines how we collect, use, share, and secure your information when you visit or interact with our website (www.votrend.com). By using our site, you agree to the practices described herein.

1. Personal Information We Collect

We collect personally identifiable information that you voluntarily provide to us, including but not limited to:

• Full Name
• Email Address
• Phone Number
• Shipping/Billing Address
• Login Credentials (for registered users)
• Payment Information (processed securely via third parties)
• Feedback, reviews, or communication

This information enables us to personalize your experience, process transactions, and provide customer support.

2. Non-Personal Information

We may collect non-personally identifiable information automatically, such as:

• Browser type and version
• Device type and OS
• Pages visited and time spent
• Clickstream data
• General location (via IP address)

We use this data in aggregate for analytics and website improvement purposes.

3. Cookies and Tracking Technologies

We use cookies and tracking technologies (pixels, tags) to enhance your browsing experience. These help us to:

• Remember your preferences
• Keep you logged in
• Display relevant content and offers
• Monitor website performance
• Improve site loading speed

You may manage cookie settings via your browser. Note that disabling cookies may affect some site functionalities.

4. How We Use Your Information

The information collected may be used to:

• Process orders securely
• Deliver personalized content and promotions
• Provide customer service
• Inform you of product updates, launches, or offers
• Improve user experience and site functionality
• Detect fraud and troubleshoot issues

We strive to enhance your shopping journey through convenience, relevance, and security.

5. Marketing Communication

With your consent, we may send emails or messages about:

• New arrivals and exclusive sales
• Styling tips and product guides
• Events and community updates

You can unsubscribe anytime using the link in our emails or by contacting us directly at support@votrend.com. We respect your inbox and do not spam.

6. Site Analytics and Optimization

We may work with third-party tools (e.g., Google Analytics) to analyze user behavior. Metrics tracked may include:

• Time on site
• Bounce rates
• Conversion paths
• Audience demographics and interests

This data is anonymized and used strictly for internal performance enhancement.

7. Sharing Your Information

We do not sell your personal information. However, we may share data with trusted third parties solely to perform essential services, such as:

• Payment gateways (e.g., Razorpay)
• Logistics and delivery partners
• Hosting and analytics providers
• Marketing campaign managers
• Legal compliance authorities (if required)

These parties are contractually obligated to maintain confidentiality and data security.

8. Data Security

We implement strict security measures including:

• SSL encryption for transactions
• Firewalls and real-time threat detection
• Secure access controls and storage
• Regular security audits and assessments

While no system is 100% secure, we uphold industry best practices to protect your information.

9. External Links

Our site may contain links to external websites or social platforms. Please note:

• We are not responsible for the privacy policies or content on those sites.
• Once you leave votrend.com, this policy no longer applies.
• Always review third-party privacy practices before engaging with them.

10. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices, technologies, or legal requirements. When we do:

• The "Effective Date" at the top will be revised.
• Major updates will be communicated via homepage notification.

We encourage you to review this policy periodically.